South African music sensation Tyla has officially dropped her highly anticipated new single and accompanying music video, “Is It,” on July 11, 2025. This sultry dance track, produced by Sammy Soso, serves as the second solo release of the year for the Grammy-winning artist, following the success of her May single “Bliss.” “Is It” is a key offering from Tyla’s recently released extended play (EP), “WWP” (We Wanna Party), which also features collaborations and new music designed to ignite dance floors.
A Summer Soundtrack with Amapiano Roots
“Is It” is being hailed as a vibrant summer anthem, deeply rooted in Tyla’s signature fusion of pop and Amapiano sounds. Described as a “sultry dance cut laced with vivacious temptation,” the song features the undulating rhythms characteristic of Amapiano, making it an infectious party starter. The track’s playful yet confident lyricism, exemplified by lines like “Is it wrong that I want to get right with you?,” invites listeners into a world of unapologetic desire and celebration. The demo version of “Is It” itself gained significant traction on TikTok prior to its official release, becoming a viral sound for celebratory posts and hinting at the song’s immediate appeal.
Visual Storytelling Through Choreography
Complementing the track’s energetic beat is a visually striking music video directed by Aerin Moreno, who previously helmed Tyla’s “Push 2 Start” video. The “Is It” music video immerses viewers in a dynamic party experience, showcasing Tyla’s renowned choreography. The visuals seamlessly transition from Tyla’s solo performance to an intimate dance routine with a male counterpart, and culminate in a vibrant club setting, all depicted within a single, cohesive space. This visual narrative underscores the song’s themes of connection and temptation, with Tyla commanding the screen with her captivating dance moves and confident presence.
“WWP” EP and Charting Success
“Is It” is featured on Tyla’s “WWP” EP, released on July 25, 2025, which includes other new tracks such as “Dynamite” (featuring Wizkid) and “Mr. Media.” This collection signals a bold new musical direction for the artist. Following its release on July 11, “Is It” quickly made its mark, charting in multiple territories. It reached the top ten in Tyla’s native South Africa, marking her third top-ten entry there, and debuted at number 99 on the UK singles charts, while also appearing on various other international charts. The preceding single, “Bliss,” also garnered significant attention, charting on Billboard’s Hot R&B Songs and Rhythmic Airplay.
A Jam-Packed Year of Global Events
Tyla’s 2025 has been a whirlwind of high-profile performances and engagements. Beyond her new music releases, she has graced major events including Coachella, the Met Gala, and the Governors Ball. She also hosted Nickelodeon’s Kids’ Choice Awards and contributed to the ‘Smurfs’ movie soundtrack. Her live performances have been a major draw, including a record-breaking set for 55,000 fans at Poland’s Open’er Festival. Tyla also captivated audiences at the All Points East festival in London on August 23rd, showcasing her growing international appeal. These events, alongside high-profile brand collaborations, highlight Tyla’s meteoric rise as a global music artist and a significant presence in music news and popular culture.
The Continued Ascent of an Artist
With “Is It,” Tyla not only delivers a compelling new song and music video but also reaffirms her position as a leading voice in contemporary music. The track’s infectious energy, coupled with its slick production and vibrant visuals, solidifies its status as a standout release. As fans eagerly anticipate further music and events, Tyla continues to build on the immense success of her debut album, proving her versatility and ever-expanding influence across the global music landscape.
