Bangkok, Thailand – October 17, 2025 – Siam Paragon has officially launched the Siam Paragon Bangkok International Fashion Week 2025 (BIFW 2025), an event poised to redefine Thailand’s position on the global fashion and tourism map. Under the compelling theme “FASHIONABLY EXTRAORDINARY,” this year’s edition marks a significant collaboration with the Tourism Authority of Thailand (TAT), alongside key partners including Merz Aesthetics Thailand, Kasikorn Bank, CITIZEN, THANN, M.A.C Cosmetics Thailand, and ABSOLUTE. The initiative aims to forge a new chapter for the nation’s fashion and tourism sectors, solidifying its standing as one of Asia’s premier fashion showcases.
A Unified Vision for Fashion and Tourism
BIFW 2025 is conceived not merely as a fashion exhibition but as a comprehensive celebration of Thailand’s rich cultural legacy and burgeoning tourism potential. By strategically partnering with the TAT, Siam Paragon seeks to create a powerful synergy between the vibrant world of fashion and the nation’s robust tourism industry. This collaboration is designed to attract a global audience, drawing in fashion enthusiasts, investors, and business tourists alike, thereby reinforcing Thailand’s status as a leading cultural and tourism hub in Southeast Asia. The event integrates cutting-edge fashion with luxury travel and distinct cultural heritage, offering attendees a holistic and immersive Thai experience.
Weaving Culture and Style into Global Narratives
The fashion week acts as a crucial bridge, connecting Thai designers and their unique artistry with international markets. It provides a platform for visitors to not only witness avant-garde fashion but also to engage deeply with the beauty, history, and contemporary allure of Bangkok and Thailand. The opening show, “Made in Thailand” by ISSUE Presented by THANN, exemplified this fusion by celebrating Thai fabrics and traditional craftsmanship, reinterpreting them into modern, playful, and vibrant collections. This approach underscores the concept “Made in Thailand = Made of Everything Thai,” presenting a fresh perspective on Thainess in today’s context and highlighting contemporary Thai culture, often visible across social media. The event aims to showcase the dynamic cultural and artistic elements of Thai society, turning Bangkok into a global fashion capital through its unique blend of tradition and trending style.
Showcasing Thai Talent on the World Stage
Siam Paragon Bangkok International Fashion Week 2025 is set to feature an impressive lineup of 11 top-tier Thai designers and brands, unveiling their latest creations on Thailand’s grandest runway at Parc Paragon. Following ISSUE’s impactful opening, Greyhound Original presented its AUTUMN/WINTER 2025 collection, “BODY OF WORK,” a testament to urban identity, minimalism, and creative expression. The event’s concept, “FASHIONABLY EXTRAORDINARY,” underscores its ambition to become a truly world-class fashion week, highlighting groundbreaking creativity and unexpected runway experiences. This platform not only elevates individual designers but also amplifies the global potential of Thai fashion and its growing influence in the international style scene.
Embracing Luxury, Sustainability, and Economic Growth
Beyond the spectacle of the runway, BIFW 2025 also places emphasis on themes of luxury and sustainability. Several featured designers are highlighting eco-conscious materials and sustainable production practices, setting a precedent for a more responsible fashion industry. Thailand’s positioning as a luxury goods hub is further strengthened by events like BIFW 2025, which attracts affluent international visitors and investors interested in the nation’s design landscape. The event’s success is seen as a pivotal step in promoting Thailand’s cultural tourism and economic expansion, with fashion tourism identified as a key driver for international visitation and revenue generation. The integration of fashion shows within a retail atrium also blurs the lines between spectator and shopper, signifying an evolution towards immersive commercial experiences that benefit the industry as a whole.
A New Era for Bangkok’s Fashion and Tourism
The Siam Paragon Bangkok International Fashion Week 2025 represents a significant milestone, not just for Thailand’s fashion industry but for its broader tourism sector. It proves that fashion tourism is an effective tool for drawing international visitors, positioning Thailand as a top travel destination in Asia and paving the way for a more dynamic and colorful future. As BIFW 2025 continues to grow year after year, it will further cement Thailand’s role as an epicenter for fashion innovation and cultural exchange, attracting new and repeat visitors and solidifying Bangkok’s reputation on the global fashion map.
