Super Bowl LX saw a new star emerge. It was not on the field. Instead, it was a massive $180 burger. The LX Hammer Burger captured global attention. This gargantuan creation went viral online. It sparked awe and outrage. Social media buzzed with the news.
The Colossal LX Hammer Burger
The LX Hammer Burger is no ordinary sandwich. It weighs a substantial 3.5 pounds. This burger is designed to serve four people. Its creator is Chef Jon Severson. He works for Levy Restaurants. The stadium’s culinary team developed it. The burger features braised bone-in beef shank. It is slow-cooked for immense richness. A roasted mirepoix demi-glace adds savory depth. Point Reyes blue cheese fondue cascades down the sides. All of this is served on a house-baked brioche bun. The bone of the shank even protrudes from the top. This gives it a distinctive ‘hammer’ appearance. It’s truly a visually striking item. The LX Hammer Burger became the most expensive item on the Super Bowl LX menu. Its price tag shocked many fans. However, its popularity defied expectations. Some saw it as peak indulgence. Others viewed it as absurd excess.
Social Media Frenzy
Videos of the LX Hammer Burger flooded social media. Fans shared clips on platforms like Instagram and X. Reactions ranged widely. Some expressed amazement at its size. Others were horrified by the price. The total cost, including taxes, reached $196.43. This detail amplified the online debate. Many users questioned the value. They debated if it was worth the expense. Even the official Wendy’s account commented. They asked practical questions about eating it. Internet users called it a “Super Bowl flex.” The burger’s virality occurred during a game filled with spectacle. It reminded viewers that the event is about more than just football. It also includes unique food experiences.
Behind the Price Tag
The $180 price reflects several factors. Scarcity played a role. Levy Restaurants made only 200 LX Hammer Burgers. This limited availability increased its exclusivity. The premium ingredients also contributed. Bone-in beef shank, high-quality blue cheese, and demi-glace are costly. Furthermore, a “Super Bowl tax” is often applied. Stadiums charge premium prices for major events. This burger is not about budget value. It offers an experience. It provides bragging rights. It represents the ultimate Super Bowl food flex. Many fans consider it a novelty. It’s an item designed for attention. It generates buzz and conversation. This strategy aligns with the Super Bowl’s grand scale.
Stadium Food Trends
The LX Hammer Burger exemplifies a trend. Stadiums are increasingly offering gourmet options. They aim to elevate the fan experience. This includes unique and high-priced items. Other Super Bowl LX menu items also showed this. Dungeness crab nachos cost $40. A Chinatown Dog was priced at $20. Even a regular hot link cost $15. A canned lager fetched $17.50. These prices are high but not entirely unexpected. Stadium food costs are generally elevated. For some fans, a $180 burger is justifiable. They have already spent thousands on tickets. Treating themselves to an extravagant meal fits the occasion. It’s about the overall Super Bowl atmosphere. The food complements the spectacle.
A Viral Legacy
While the football game unfolded, the LX Hammer Burger created its own news story. It became a symbol of Super Bowl excess. It also highlighted the power of social media. Fans shared their thoughts. They debated its merits and drawbacks. Some attendees like Jason Kelce enjoyed it. He called it “my kinda sandwich.” However, many online users found the price excessive. They questioned its practicality. The burger’s memorable presence cemented its place. It stands as the top viral food item from Super Bowl LX. It’s a reminder that at major events, the spectacle extends far beyond the game itself. The food becomes a featured part of the news cycle. It continues to trend long after kickoff.
