Samsung is redefining the intersection of art and technology with the launch of an exclusive Vogue Collection on its Art Store. This curated selection brings over a century of iconic fashion photography and artwork from the legendary magazine directly into the homes of millions of Samsung Art TV owners worldwide.
A Fusion of Fashion and Fine Art
The newly launched Vogue Collection features 20 meticulously chosen pieces, spanning more than 100 years of Vogue’s influential history. These artworks, ranging from classic magazine covers to unforgettable editorial spreads, were hand-selected by Vogue’s curators in conjunction with Daria Greene, Global Head of Content & Curation at Samsung. The selection process involved delving into Vogue’s extensive archives, ensuring that each piece represents a significant moment in fashion and cultural history. Art enthusiasts can now experience celebrated images, such as George Hoyningen-Huene’s “The Divers” from 1930 or a 1948 photograph by Cecil Beaton featuring gowns by the famed designer Charles James, as dynamic digital art within their living spaces.
The Canvas: Samsung’s Art-Focused Televisions
This exclusive collection is now accessible on various models within Samsung’s 2025 TV lineup, with a particular focus on its award-winning art televisions: The Frame and The Frame Pro. These televisions are designed to function as digital art displays when not in use for regular viewing. The Frame boasts a glare-free Matte Display that mimics the texture of a canvas, complemented by customizable bezels that allow it to blend seamlessly with any interior decor. For an enhanced visual experience, the 2025 Frame Pro model is equipped with a superior Neo QLED screen, delivering richer colors, deeper blacks, and sharper contrasts. Additionally, the Wireless One Connect Box ensures a clutter-free installation, keeping unsightly cables out of view.
Expanding the Art Store’s Global Reach
The Samsung Art Store itself is a vast digital gallery, offering a library of over 4,000 artworks from renowned artists, museums, and galleries. Available in more than 115 countries, the Art Store has become a leading platform for digital art consumption on televisions. Samsung’s strategy involves forging exclusive partnerships, having previously collaborated with institutions like MoMA, Art Basel, and Liberty to bring diverse artistic expressions to its users. The introduction of the Vogue Collection is a significant development, reflecting a growing trend of integrating cultural powerhouses with cutting-edge technology. While not confirmed, such high-profile fashion collaborations may pave the way for future partnerships with other iconic lifestyle and design archives, making trending art more accessible than ever.
Accessibility and Future Implications
The Vogue Collection is included as part of the standard Samsung Art Store subscription, meaning there is no additional cost for accessing these specific iconic fashion photographs. This initiative underscores Samsung’s commitment to enriching home aesthetics and democratizing access to high-quality art. By bridging the gap between high fashion and high tech, Samsung is not only enhancing the viewing experience but also transforming televisions into sophisticated decorative pieces. These happenings signal a bright future for digital art display, where consumers can curate their personal galleries with pieces that resonate with their style and cultural interests, making art a more integrated part of everyday life.
