Celebrity Brand Ambitions: When Stars Become CEOs
In an era when social-media followings rival the GDP of small nations, celebrities have discovered that their true power lies not just in box-office receipts or streaming numbers, but in ownership stakes, boardroom seats, and brand equity. From Rihanna’s Fenty universe—spanning beauty, fashion, and lingerie—to Mark Wahlberg’s venture capital fund, today’s stars are donning not…
