Global superstar Doja Cat has officially released her highly anticipated fifth studio album, “Vie,” via Kemosabe Records/RCA Records on September 26, 2025. This new music marks a significant artistic evolution for the Grammy-winning artist, signaling a deliberate return to her pop roots with an ’80s-inspired sound that explores themes of love, romance, and sex. The album, recorded over three years at Miraval Studios in France, offers a vibrant contrast to the more rap-heavy “Scarlet” released in 2023.
The Meaning Behind “Vie”
The title “Vie,” which translates to “life” in French, is a clever play on words for Doja Cat’s fifth album. It also pays homage to the Roman numeral for five and is inspired by “La Vie en Rose”. In numerology, the number five symbolizes curiosity, adventure, and change, themes that resonate throughout the project. Doja Cat has described “Vie” as her interpretation of love, sex, romance, pain, and wonder within relationships, applicable to both self-love and connections with others. This deeply personal exploration was significantly influenced by her therapy sessions, where she delved into the human experience, love bombing, and personal growth.
A Sonic Shift to ’80s Pop
“Vie” represents a departure from the grit of “Scarlet,” embracing a brighter, melodic, and firmly pop-driven sound. The album is characterized by its ’80s-inspired production, featuring glossy synths, punchy basslines, and disco-pop grooves. Artists and producers like Jack Antonoff, Y2K, and Sounwave contributed to the album’s retro-chic aesthetic. Doja Cat herself described it as the sound she has been “perfecting since the beginning,” blending playful hooks with her signature rap delivery. Critics have noted its catchy melodies and nostalgic flair, with some acknowledging its polished, pop-forward nature, while others found its song structures occasionally formulaic. The album boasts 15 tracks, with a notable collaboration with SZA on the song “Take Me Dancing”.
“Gorgeous” Music Video and Promotional Events
Accompanying the album’s release is the unveiling of the music video for her new track “Gorgeous.” Directed by Bardia Zeinali, the visually striking video features an array of notable personalities including Yseult, Paloma Elsesser, Alex Consani, and Irina Shayk, among others. The song itself delves into themes of beauty and confidence, with lyrics like “It’s a crime to be gorgeous”. To build anticipation, Doja Cat also launched the “Vie Hotline,” an interactive experience where fans could call in for playful voice prompts on topics of romance and trust, reinforcing the album’s central themes. The lead single, “Jealous Type,” released on August 21, 2025, debuted at number 28 on the Billboard Hot 100, marking a strong start to the album’s promotion.
Album Art and Critical Reception
The album art for “Vie,” depicting Doja Cat suspended from a parachute caught in a tree while wearing a wedding gown, generated significant discussion. Doja Cat defended the artwork, explaining its symbolism related to curiosity, adventure, love, life, and wisdom, and stated she wouldn’t be swayed by criticism. While the album is being praised for its cohesive ’80s vibe and Doja’s versatile performance, some critics have pointed out a tendency for songs to feel similar halfway through, potentially leading to a feeling of sonic repetition. Nonetheless, “Vie” is widely seen as a fun, lighthearted return to the artist’s pop sensibilities, solidifying her status as a dynamic and evolving music artist. The release of “Vie” is expected to be a significant event in the music industry’s trending releases, with fans eagerly anticipating its impact on music charts and pop culture trends.
Looking Ahead
To support “Vie,” Doja Cat has announced the “Ma Vie World Tour,” set to commence in November 2025. She is also slated to co-host “The Tonight Show Starring Jimmy Fallon” and make a musical appearance on “Saturday Night Live” in October 2025, further amplifying the buzz around this new music. With “Vie,” Doja Cat continues to redefine her artistry, offering a compelling blend of pop nostalgia, personal introspection, and her signature playful swagger.
