Carmen Croxall, owner of the Thrift Warehouse and Secondhand Craft Shop in Exeter, is facing a surge in customer traffic after a TikTok video featuring her store went viral. The online exposure has dramatically increased the shop’s popularity, leading to a significant influx of visitors, some of whom are traveling considerable distances to browse and purchase items. Croxall, 37, established the warehouse with the goal of reducing waste from charity shops by selling items at a consistent price point.
Rapid Rise in Popularity
The Thrift Warehouse’s appeal has grown rapidly since its inception. The shop’s popularity quickly led to business expansions to accommodate the increasing number of customers. The recent surge in traffic, fueled by the viral video shared in May, has placed considerable strain on the business. The article was published on July 16, 2025. The “May bank holiday” proved to be exceptionally busy, with customers queuing to enter the shop.
Affordable Pricing and Community Focus
The warehouse’s business model revolves around offering affordable goods. Croxall’s shop provides a community resource for those seeking budget-friendly items. The £1 price tag for each item is presented as a minimal processing fee, designed to cover operational costs. Croxall’s motivation stemmed from her dissatisfaction with the higher prices she observed in other charity shops.
Background and Initial Challenges
Croxall initiated the warehouse to address waste issues related to charity shops. The initial business she ran faced challenges, particularly in the aftermath of the Covid pandemic. The current warehouse has since gained strong traction, providing a needed service to the community.
Reactions and Implications
Croxall has expressed that she feels the intensity of the current situation. The shop’s ability to maintain its community-focused mission, while managing the increased customer volume, remains a key consideration. The viral video’s impact underscores the power of social media in driving consumer behavior and the potential for unexpected consequences for small businesses. The warehouse’s ability to adapt to this new level of demand, and maintaining its core values of affordability and community service, will be critical for its long-term success.
