Sony Honda Mobility (SHM) unveiled the AFEELA Prototype 2026 at CES 2026, pushing the boundaries of mobility and reimagining the car as a “Creative Entertainment Space.” Sony Honda Mobility is a joint venture combining Sony’s tech expertise with Honda’s auto manufacturing prowess. This partnership aims for innovation, focusing on high-value EVs and services, and represents a significant step in Sony Honda Mobility‘s strategy.
AFEELA Prototype: More Than Just a Car by Sony Honda Mobility
The AFEELA Prototype 2026 builds on the AFEELA 1 sedan, offering more space and greater accessibility. Sony Honda Mobility plans a production model based on this prototype, targeting a US launch as early as 2028. The AFEELA 1 itself is nearing production, with customer deliveries set to start in California late this year, Arizona following in 2027, and Japan deliveries planned for early 2027. These dates show steady progress for the Sony Honda Mobility project.
Powering the Future with Qualcomm and Sony Honda Mobility
The AFEELA vehicles will use advanced technology, with Qualcomm’s Snapdragon Digital Chassis being key to powering the car’s electrical systems. This platform enables AI-centered experiences, supports advanced safety features, and drives cutting-edge infotainment, making it a cornerstone of the Sony Honda Mobility vision. Microsoft Azure OpenAI Service powers the AFEELA Personal Agent, an AI that offers personalized dialogue and enhances the human-car connection within this innovative Sony Honda Mobility electric vehicle concept.
Entertainment and Intelligence at the Core of Sony Honda Mobility
Sony Honda Mobility views cars as intelligent partners that should understand user emotions and adapt to preferences, a vision that centers on AI. The AFEELA Intelligent Drive system is evolving, currently offering Level 2+ driver assistance, with the long-term goal of Level 4 autonomy. This would create a “drive-less” environment, allowing occupants to focus on entertainment. PlayStation Remote Play will be integrated, enabling users to stream games in the car, though gaming will be limited to when parked at launch. Sony plans to offer APIs, allowing third-party developers to create custom experiences for this AI powered car.
A New Era of Mobility with Sony Honda Mobility
The AFEELA brand emphasizes the “Feel” aspect, highlighting experience and emotion to aim for natural connections between people, vehicles, and society. Sony Honda Mobility is also launching an “AFEELA Co-Creation Program,” giving creators access to development tools to foster in-vehicle entertainment content. A new blockchain-based service platform is also planned, utilizing token incentives as part of their “X-to-Earn” concept for future mobility.
Market Position and Future Plans for Sony Honda Mobility
Sony Honda Mobility is not just building EVs; they are creating a new mobility ecosystem, a trending development in the auto industry. The AFEELA 1 sedan starts at $89,900, with the Signature model costing over $102,900. Pricing for the SUV prototype is not yet revealed. Sony Honda Mobility is making bold moves, viewing EVs as lifestyle products with a strategy focusing on digital experiences and aiming for emotional connections. The company is charting an exclusive path to redefine automotive happenings, and this new prototype shows their commitment, signaling a future of intelligent, connected cars, and a sophisticated car entertainment hub powered by Sony Honda Mobility.
