Daytona Beach, FL — March 6, 2026 — Gold-certified country recording artist Austin Tolliver will debut his new single, “Black Sheep,” during an exclusive live rooftop event at The Roof in Daytona Beach on March 6 at 3:00 PM. The single, produced by Clayton Sturgeon, will be released globally by Kingmaker Music through Empire and marks Tolliver’s first official release since signing with William Moseley and The Moseley Group.
The event is scheduled during Daytona Bike Week 2026, one of the largest motorcycle rallies in the world, drawing hundreds of thousands of visitors annually. By aligning the single release with Bike Week, Tolliver positions the debut within one of Florida’s most high-visibility entertainment periods.
Gold Momentum and a Strategic Alignment
Tolliver enters this release cycle following a recent Gold certification, with industry indicators projecting Platinum status in the near future. His expanding streaming metrics and touring reach have firmly established him within the national country marketplace.
The signing with William Moseley signals a structured next phase. As managing partner of The Moseley Group, Moseley now oversees Tolliver’s campaign strategy, long-term positioning, and media coordination as preparations continue for a forthcoming full-length album. “Black Sheep” serves as the first release under this new alignment.
“This record feels like the right step forward,” Tolliver said ahead of the event. “I wanted the first performance to happen in Daytona. This community has been part of my journey.”
Why Daytona Beach
Rather than hosting the release in a traditional industry hub, Tolliver selected Daytona Beach because of his connection to the local community. The decision reflects both personal loyalty and strategic timing.
The venue, The Roof, is located at 1200 Main St Bridge, directly overlooking Daytona’s Main Street entertainment district and the Atlantic coastline. During Bike Week, Main Street becomes a concentrated destination of live music, nightlife, and tourism activity, making rooftop venues prime locations for major events.
Daytona Bike Week Backdrop
Daytona Bike Week transforms the city into a national gathering point for riders, music fans, and visitors from across the country. Hotels reach capacity, local venues extend programming, and Main Street operates as a continuous entertainment corridor.
Launching “Black Sheep” within this environment places Tolliver’s music inside one of the most dynamic annual events in Florida.
Production and Sound
Produced by Clayton Sturgeon, “Black Sheep” blends contemporary country production with Tolliver’s established vocal delivery and narrative style. The track is structured for radio impact, streaming performance, and high-energy live shows.
Distributed by Kingmaker Music through Empire, the single launches with global reach and coordinated infrastructure support.
Media Coverage
Knight News Network editor Jessica Ray is expected to attend the rooftop event, providing coverage of the debut performance and album preview. Additional updates will be available through affiliated outlets, including The LA Today at https://thelatoday.com.
Event Details
Austin Tolliver — “Black Sheep” Rooftop Release Event
March 6, 2026
3:00 PM
The Roof
1200 Main St Bridge
Daytona Beach, FL 32118
“Black Sheep” will be available worldwide on all major streaming platforms beginning March 6 through Kingmaker Music via Empire. As a Gold-certified artist with Platinum within reach, Austin Tolliver’s Daytona Beach release during Bike Week positions the single at the intersection of community roots and national country momentum.
