Metaverse Concerts: The New Frontier for Live Performance
When The Weeknd performed inside Ubisoft’s “Riders Republic” in 2024, he wasn’t on a physical stage—he was an avatar, singing to a crowd of thousands of gamers’ digital selves. Welcome to the metaverse concert: where real-world artists, virtual worlds, and immersive tech converge to redefine live music. As major labels and tech giants invest billions…