Authentic Word-of-Mouth: Why Genuine Recommendations Are Gold Dust for Purpose-Led Brands
In an era saturated with sponsored content and carefully curated marketing campaigns, the power of genuine, unsolicited word-of-mouth remains an unparalleled force, particularly for purpose-led brands striving to build trust and connect with consumers on a deeper level. While digital strategies and paid endorsements have their place, nothing quite resonates like a sincere recommendation from…