Balenciaga by Demna: A Decade in Review
The fashion world recently marked the closing of the “Balenciaga by Demna” exhibition, a retrospective celebrating the tenure of Demna Gvasalia as the creative director of the iconic house. Held under the auspices of Kering, the exhibition offered a comprehensive look back at Gvasalia’s transformative decade, from 2015 to 2025, reshaping the brand’s image and redefining contemporary fashion.
A Decade of Transformation
The exhibition, which captivated audiences until its closing on July 9, 2025, provided an intimate portrayal of Gvasalia’s creative evolution. The show delved into the innovative designs, the conceptual collections, and the cultural impact that characterized his tenure. From the outset, Gvasalia’s vision for Balenciaga was one of disruption and reinvention. His designs consistently challenged conventional norms, reflecting a deep understanding of modern culture and a willingness to push creative boundaries.
An Unexpected Beginning
The exhibition’s curatorial choices emphasized the dramatic narrative of Gvasalia’s journey. The installation began with a striking display: a photocopy of the very first email exchange between Balenciaga and Gvasalia. This artifact, a poignant reminder of the initial hesitancy that greeted the designer, laid bare the unconventional beginnings of a partnership that would redefine the brand. In this initial exchange, the brand’s representatives, at the time, were not interested in a collaboration. This historical detail set the stage for the remarkable turnaround that would follow.
The Religious Undertones
One of the most distinctive aspects of the exhibition was its atmosphere. The installation was designed with a distinct religious feel, creating a space for reflection on the brand’s evolution and the impact of Gvasalia’s designs. The deliberate use of space, lighting, and the arrangement of the garments created an almost sacred environment, adding a layer of depth to the viewing experience. This choice reflected the almost cult-like status the brand achieved under Gvasalia, capturing the devotion of a global audience.
The Legacy of Demna Gvasalia
Throughout his decade at Balenciaga, Gvasalia consistently challenged the industry’s conventions. His designs, often controversial, generated significant discussion within and outside the fashion world. He embraced collaborations with artists and designers, incorporating street style and subcultures, all while maintaining a strong connection to the house’s heritage. The exhibition served not only as a celebration of his accomplishments but also as a reminder of the power of creativity and innovation to transform a legacy brand.
A Lasting Impact
The “Balenciaga by Demna” exhibition allowed visitors a valuable opportunity to see the raw creativity and artistry behind the Balenciaga collections. The exhibition presented a detailed examination of the design process, the influence of cultural movements, and the evolution of Gvasalia’s design philosophy. The impact of Gvasalia’s designs on wider culture is undeniable; his bold aesthetic and commitment to self-expression reshaped fashion trends and influenced countless designers and brands around the world.
Looking Ahead
The conclusion of the exhibition marks the end of one chapter in Balenciaga’s history and the beginning of another. The exhibition’s closing is a moment to reflect on the incredible legacy Gvasalia built and the impact he has had on the brand. The exhibition serves as a testament to the power of creative vision and the lasting legacy of Demna Gvasalia’s innovative contributions to the fashion industry, a decade now memorialized by Kering.
