CNN is launching “Seasons,” a new multiplatform series designed to explore the dynamic forces shaping global trends across a diverse spectrum of industries. This ambitious project delves into fashion, travel, food, technology, design, and art, aiming to uncover the intricate web of people, craftsmanship, innovation, and strategy behind the world’s most coveted products and experiences. The series represents CNN’s commitment to capturing what’s currently resonating and appealing to a generation that increasingly values authenticity, relevance, and compelling narratives.
Navigating the Shifting Tides of Global Culture
“Seasons” seeks to go beyond superficial observations, offering viewers an in-depth look at the cultural underpinnings of emerging trends. By examining the “why” behind highly sought-after items and experiences, the series promises to provide a comprehensive understanding of the global landscape. It will highlight how innovation and heritage, exclusivity and everyday beauty, are interwoven in contemporary culture. The approach is designed to be both insightful and engaging, catering to a global audience keen to stay ahead of the curve.
Japan Takes Center Stage in Inaugural Episode
The series kicks off by immersing audiences in Japan’s rich cultural imagination, showcasing how its unique aesthetic continues to influence international style and design. Hosted by celebrated Japanese model and creative director Hikari Mori, the inaugural episode offers an exclusive glimpse into the world of renowned artist Takashi Murakami. Viewers will gain rare access to Murakami’s Tokyo studio as he prepares for a new exhibition, exploring the fusion of his vibrant pop art with traditional Japanese crafts. Mori also highlights the enduring elegance of Japanese textile artisans and the subtle yet profound impact of Japanese cultural practices, such as ancient sensory tea rituals and exclusive dining experiences, on global trends.
A Multiplatform Approach to Modern Storytelling
CNN’s “Seasons” is conceived as a truly multiplatform offering. Complementing the quarterly 30-minute television show, which premieres on CNN International, the series will feature a steady stream of short-form digital content. This digital component is meticulously curated for immediate consumption across social media platforms, utilizing cinematic vertical videos, gallery-style carousels, and sharp, enlightening explainers. This strategy ensures that “Seasons” content is optimized for the scroll, the swipe, and the share, meeting audiences where they are and delivering information in formats that align with modern consumption habits.
CNN’s Strategic Vision for Audience Engagement
According to Ellana Lee, CNN’s Group Senior Vice President, GM APAC, and Global Head of Productions, “Seasons” is a strategic move to capture the zeitgeist. “From exclusive collaborations and underground movements to immersive experiences and viral editions, ‘Seasons’ captures what’s resonating right now,” Lee stated. She emphasized that the series moves beyond mere luxury, reflecting an evolution in tastes where rarity, relevance, and story hold significant value. This initiative aligns with CNN’s broader efforts to adapt its content delivery for a digital-first world, ensuring its news and feature content remains accessible and engaging for all generations. The network aims to build a consistent audience habit across various platforms, acknowledging the profound shift in how people consume news and information.
Looking Ahead: A Global Perspective
Following its debut focused on Japan, “Seasons” plans to shift its gaze to Europe for its second episode, set to air in December, featuring a new host and a spotlight on the United Kingdom. This forward-looking approach suggests a continuous exploration of diverse global influences and innovations. As the series unfolds, it promises to be a vital resource for understanding the interconnectedness of global trends, the evolution of culture, and the creative forces driving change across various industries. “Seasons” is poised to become a significant addition to CNN’s programming, offering a sophisticated lens through which to view and understand the world’s most compelling developments.
