Global Pop Culture: K-Pop’s Next Wave and Its Worldwide Impact
What began as a niche fascination has become a bona fide global phenomenon: K-Pop isn’t merely a musical genre, it’s a cultural juggernaut reshaping fashion, beauty standards, and fan engagement from Seoul to São Paulo. As we enter 2025, a new generation of groups and idols—beyond BTS and BLACKPINK—are primed to break into Western markets,…