TikTok to Top 40—How Viral Apps Are Creating Music Superstars
In the era of bite-sized content and infinite scrolls, a 15-second hook can launch a global hit overnight. Once a platform for dance trends and lip-sync memes, TikTok—and its rising counterparts like Instagram Reels and YouTube Shorts—has become the new A&R powerhouse, breaking tracks into the Billboard Top 40 and reshaping how labels discover, develop,…
