Amsterdam, Netherlands – September 13, 2025 – ZTE Corporation, a global leader in integrated information and communication technology solutions, and Quantis, a distinguished distributor and expert in digital TV reception, have jointly launched a revolutionary 4K Google TV™ set-top box (STB) at the prestigious IBC2025 trade show. This groundbreaking device is set to redefine the home entertainment landscape by blending cutting-edge Artificial Intelligence with seamless connectivity and an enhanced user experience.
The Visual Leap: AI-SR for Near-4K Clarity
A standout feature of the new STB, codenamed QE800, is its integration of AI-SR (Artificial Intelligence Super Resolution) technology. This advanced system intelligently upscales all types of content, from standard HD to near-4K quality, ensuring viewers experience clearer, more detailed, and lifelike visuals regardless of the original source material. This capability addresses a common limitation in traditional upscaling, which often results in loss of detail or image artifacts. By employing sophisticated AI algorithms, the QE800 can analyze and reconstruct image data, providing a near-4K viewing experience and making it a trending innovation in the pursuit of visual fidelity for all forms of entertainment. This technology not only enhances picture quality but also contributes to more efficient use of bandwidth and storage, aligning with the industry’s growing focus on sustainable technology solutions.
A Smarter, More Personal Entertainment Hub
At the heart of the user experience lies the integration of the latest Google TV platform. This smart operating system elevates the device beyond a simple media player, transforming it into a comprehensive entertainment hub. Users benefit from more intelligent, AI-powered content recommendations that learn their preferences over time, ensuring they can always find something compelling to watch. The platform also boasts enhanced multitasking capabilities, including improved Picture-in-Picture (PiP) functionality, allowing users to seamlessly switch between applications and enjoy a vast array of content without interruption. This focus on personalization and user-centric design makes the QE800 a gateway to diverse entertainment, from movies and series to music streaming and interactive applications. Articles discussing the future of home media consistently highlight the importance of such personalized content discovery.
Power, Performance, and Seamless Connectivity
Underpinning these advanced features is a high-end hardware configuration. The QE800 is equipped with a powerful processor, utilizing advanced 6nm technology, which delivers top-tier performance while maintaining impressive energy efficiency – a 50% reduction in power consumption compared to previous generations. This processing power ensures smooth operation for demanding applications, including 4K streaming and competitive online gaming. For seamless connectivity, the STB features high-speed Wi-Fi and a full-speed Ethernet port, guaranteeing ultra-fast, stable, and buffer-free streaming experiences. Furthermore, expanded internal storage provides ample space for applications and content, allowing for a rich and varied entertainment library.
The Future of Home Entertainment, Today
The collaboration between ZTE and Quantis signifies a shared vision for the future of home entertainment – one that is smarter, faster, and more user-focused. “This collaboration with Quantis represents a shared vision for the future of home entertainment—a future that is smarter, faster, and more sustainable,” stated Liu Qun, General Manager of Digital Home Product Line at ZTE. “By integrating advanced 6nm technology with powerful AI and the latest Google TV platform, we are not just launching a product; we are delivering a next-generation experience hub that will evolve with the advancements in AI and the smart home ecosystem.”. This strategic partnership is designed to accelerate customers’ transition to IP-based services and empower operators to expand their offerings, boost user engagement, and cultivate new revenue streams. The device is presented as the ultimate media center for today and a gateway to the smart home of tomorrow, reflecting current trending developments in the technology sector.
ZTE, a long-standing leader in the set-top box market, continues to push the boundaries of innovation, further solidifying its commitment to delivering user-centric home entertainment solutions. With its advanced AI-SR technology, seamless Google TV integration, and robust performance, the new 4K AI Smart STB from ZTE and Quantis is poised to become a central fixture in modern living rooms, enhancing the way consumers engage with all forms of entertainment, from captivating visuals to immersive music experiences.
