Incheon, South Korea – Rosé, a prominent member of the globally acclaimed K-pop phenomenon Blackpink, made a highly anticipated surprise appearance at PSY’s signature concert series, ‘SUMMER SWAG 2025,’ on the evening of June 28, 2025. The unexpected performance took place at the Incheon Asiad Main Stadium, located in Seo-gu, Incheon, captivating the thousands of fans gathered for the event.
Electrifying Performance and Historic Live Debut
The artist delivered an electrifying setlist that included a performance of her globally recognized hit single, ‘APT.’, which features American superstar Bruno Mars. The inclusion of this track, known for its catchy melody and international collaboration, immediately resonated with the audience.
Adding to the excitement, Rosé also performed ‘Toxic’ and, notably, unveiled the first-ever live rendition of her song ‘Dance All Night’. This debut live performance of ‘Dance All Night’ marked a significant moment for her solo career and was met with overwhelming enthusiasm from concertgoers. The surprise appearance at ‘SUMMER SWAG 2025’ is also Rosé’s second such unannounced collaboration with another artist this year, highlighting a period of dynamic activity for the vocalist.
A Moment Goes Viral
Almost instantaneously following her performance, videos capturing Rosé’s stage presence and vocal prowess began to proliferate across social media platforms. Fans and media outlets alike shared clips of her performances of ‘APT.’, ‘Toxic’, and the much-anticipated live debut of ‘Dance All Night’. These videos quickly went viral, generating significant buzz online and becoming a trending topic globally. The widespread sharing of these performances underscores the considerable influence and popularity of both Rosé and the ‘SUMMER SWAG 2025’ concert series.
The visual and audio quality of fan-recorded footage, despite its informal nature, vividly conveyed the energy and excitement within the Incheon Asiad Main Stadium. Social media feeds were awash with positive reactions, expressions of surprise, and praise for Rosé’s stage command and vocal delivery during the unexpected guest appearance.
Context of the Event
PSY’s ‘SUMMER SWAG’ concerts are renowned in South Korea for their high-energy performances, extensive water features used for cooling the audience in the summer heat, and often feature surprise guest appearances by prominent artists. The choice of Rosé as a guest at the June 28, 2025, show in Incheon added an international dimension to the event, bridging the worlds of PSY’s signature performance style and K-pop’s global reach represented by a Blackpink member.
Rosé’s solo career has seen significant success since the release of her single album ‘-R-‘ in 2021, which featured the hit track ‘On the Ground.’ Her collaboration with Bruno Mars on ‘APT.’ further solidified her standing as a global solo artist. This latest surprise performance at ‘SUMMER SWAG 2025’, particularly the live debut of ‘Dance All Night’, is seen by many as a continuation of her evolving musical journey and her willingness to engage with fans in dynamic and unexpected ways.
Impact and Future Implications
The viral nature of the videos from the performance ensures that the impact of Rosé’s appearance extends far beyond the confines of the Incheon Asiad Main Stadium. Millions worldwide who were unable to attend the concert experienced the highlights through social media, amplifying the reach of both artists and the event itself. The performance of ‘APT.’, already a global hit, received renewed attention, while the live debut of ‘Dance All Night’ generated significant interest in the track among her extensive fanbase, known as Blinks, and the wider K-pop community.
This event further cements Rosé’s reputation as a captivating live performer and highlights her ability to create memorable moments through surprise collaborations. As videos continue to circulate, discussions online speculate about potential future performances, solo projects, and collaborations from the Blackpink vocalist.
The surprise appearance by Rosé at PSY’s ‘SUMMER SWAG 2025’ concert on June 28, 2025, in Incheon stands as a notable moment in the year’s music calendar, delivering unexpected thrills to attendees and a viral sensation to her global fanbase through the power of social media.
